Lead Melange Marketing

Roles and Responsibilities

Sales planning and execution

• Grow sales in the assigned market by driving resources to achieve sales and profitability targets for melange yarn and other value added yarns
• Review enquiries and requests for proposals (RFPs) and ensure speedy submission of bids
• Track daily sales, perform gap analysis vis--vis targets and take corrective actions
• Ensure achievement of targeted MOM growth and YTD growth targets
• Continuously review commercial aspects w.r.t sales of yarn, stocks and overdue

Sales Infrastructure Improvement

• Continuously improve customer base and bench mark the same with competitors in the area
• Identify and appoint new channel partners (agents) in the territory to achieve higher sales and higher market share
• Monitor the performance of the channel partners and take corrective actions accordingly

Sales Strategy

• Identify potential customers and orders based on marketing intelligence.
• Review the size and characteristics of the assigned market, assess the competition and make strategy aligned to it
• Develop and execute strategies, ensure maximum profitability (based on EBITDA, NSR & quantity targets set by Business Head).

Customer Management

• Identify and manage potential customers who can maximize sales of high value products
• Effectively manage business relationships with key customers to grow business
  

Channel Management

• Develop channel strategies and mix, manage the relationships with key channel partners (e.g. agents) to drive profitability and growth (maximize sales realizations).