Lead Melange Marketing

From 4 to 9 year(s) of experience
₹ 5,00,000 - 15,00,000 P.A.

Job Description

Roles and Responsibilities

Sales planning and execution

  • Grow sales in the assigned market by driving resources to achieve sales and profitability targets for melange yarn and other value added yarns
  • Review enquiries and requests for proposals (RFPs) and ensure speedy submission of bids
  • Track daily sales, perform gap analysis vis--vis targets and take corrective actions
  • Ensure achievement of targeted MOM growth and YTD growth targets
  • Continuously review commercial aspects w.r.t sales of yarn, stocks and overdue

Sales Infrastructure Improvement

  • Continuously improve customer base and bench mark the same with competitors in the area
  • Identify and appoint new channel partners (agents) in the territory to achieve higher sales and higher market share
  • Monitor the performance of the channel partners and take corrective actions accordingly

Sales Strategy

  • Identify potential customers and orders based on marketing intelligence.
  • Review the size and characteristics of the assigned market, assess the competition and make strategy aligned to it
  • Develop and execute strategies, ensure maximum profitability (based on EBITDA, NSR & quantity targets set by Business Head).

Customer Management

  • Identify and manage potential customers who can maximize sales of high value products
  • Effectively manage business relationships with key customers to grow business

Channel Management

  • Develop channel strategies and mix, manage the relationships with key channel partners (e.g. agents) to drive profitability and growth (maximize sales realizations).

Role:Marketing Manager

Salary: 5,00,000 - 15,00,000 P.A.

Industry:Textile & Apparel

Functional Area:Marketing & Communication

Role Category:Marketing

Employment Type:Full Time, Permanent

Key Skills
Skills highlighted with ‘‘ are preferred keyskills


UG:Any Graduate

Company Profile

Trident Group

Trident Limited is the flagship company of TridentGroup, a USD 1 billion Indian business conglomerate and a global player. With the establishment of the state-of-the-art manufacturing processes and systems coupled with appropriate human capital and credentials. Incorporated in 1990, the company continues to grow under the dynamic leadership of the chairman Mr. Rajinder Gupta, a first generation entrepreneur.
-Business interests in Home Textile, Yarn, Paper & Chemicals and Energy
-World's largest manufacturer of Terry towels & Bed Linen
-One of the largest manufacturer of wheat straw based paper
-With a CAGR of over 30%, one of the fastest growing group of companies in the country
Company Info
View Contact Details+

Contact Company:Trident Group

Address:E - 212,,,KITCHLU NAGAR,LUDHIANA, LUDHIANA, Punjab, India